"With this comprehensive, deeply researched book, Joe Weinman closes the case on cloud computing. And who could imagine a book on IT infrastructure and strategy could be a great read too? This book is going to help companies optimize their IT investment but, more important, position them to exploit the technology revolution of our time for competitive advantage and success."
Don Tapscott
Author of fourteen widely read books on IT in business and society, most recently Macrowikinomics: New Solutions for a Connected Planet
"Riveting reading--I couldn't put it down. With his mind-opening insights, Joe Weinman has made me realize the enormous strategic potential of the cloud, reaching way beyond cost and scale economics.
Cloudonomics
has the power to redefine B2C commerce, disrupt B2B business models, and create new value in previously unimagined ways. Fascinating."
Fred Wiersema
Customer Strategist and Chair, B2B Leadership Board, Institute for the Study of Business Markets at Penn State, coauthor of the top-selling The Discipline of Market Leaders
"The convergence of the digital and physical worlds has created vast new opportunities
and challenges for companies big and small, in every sector of the economy. Joe Weinman's book serves as a guide for business people wanting to proactively develop the digital disciplines required to transform their organization in hyper-competitive environments."
William Ruh
President, GE Digital
"If you want to understand what the world of technology and IT transformation looks like due to all the massive innovation in the new digital age, Joe Weinman knows better than almost anyone else where we are headed."
Hossein Eslambolchi
CEO, CyberFlow Analytics, Former President and CEO of AT&T Labs, AT&T CIO, and AT&T CTO
"Be forewarned - if you pick up this book, your digital marketplace will never be the same again. Be prepared for an avalanche of business coming your way!"
Arun Pudur
Group President, Celframe & Pudur Group of Companies, named Asia's wealthiest under-40 entrepreneur
"Joe Weinman’s masterful book looks past the hype to offer new insights into the impact of cloud computing.
Cloudonomics
is must-reading for anyone interested in a more analytically based understanding of the cloud’s transformative potential."
Christopher Yoo
John H. Chestnut Professor of Law, Communication, and Computer & Information Science, Founding Director of the Center of Technology, Innovation and Competition, University of Pennsylvania
"It is a business imperative to do more with less—and do everything faster.
Cloudonomics
offers a much-appreciated framework for sorting through cloud computing options and the marketing hype."
Lorraine Cichowski
SVP and CIO, Associated Press
"A brilliant strategist."
George Gilder
Investor, Author, Economist, and Founder of the Discovery Institute
"Joe Weinman's book serves as a guide for business people wanting to proactively develop the digital disciplines required to transform their organization in hyper-competitive environments."
William Ruh
President, GE DIgital
""As an investment analyst, anything that helps drive insight and foresight into trends and opportunities is welcome. The marriage of cloud and business strategy has never been explained better."
Tim Horan
Managing Director and Senior Analyst, Communication and Cloud Services, Oppenheimer & Co.
"He’s a great storyteller that relates the practical to the actual and highlights the way digital technologies and network connectivity are changing everything and anything. Highly recommend to anyone in the IT space."
Chris Downie
CEO, Flexential
"In my three decades of consulting and research in process innovation,
I've seen the sources of customer value remain fairly constant, while the bar on what is world class performance continues to be raised. Digital Disciplines provides a timely resource for the latest ways your organization can use emerging technologies to reengineer your processes and deliver more customer value."
Brad Power
Analyst and Harvard Business Review contributor
"Digital Disciplines provides rich and interesting detail as to technology's potential and impact on customer strategy. Even with a pretty good grasp of the subject matter, I found the book eye-opening, especially in terms of the multitude of possibilities it covers that are worthwhile exploring, and the dangers that could befall those who do not fully appreciate the necessities of the digital era."
Fred Wiersema
Customer Strategist and Chair, B2B Leadership Board, Institute for the Study of Business Markets at Penn State
Coauthor of the top-selling The Discipline of Market Leaders
“When ‘cloud’ became a global buzzword that bamboozled more than it enlightened a decade ago, Joe Weinman provided not only clarity on the potential of next generation IT services platforms but he backed up his analysis with examples, analogies and applicable formulae. Now he has done it again, exposing the potential of trends and technologies such as Big Data and Internet of Things (IoT) to help develop the digital economy to its full potential and bringing tried and tested business models up to date in a way that will make sense to everyone. I don’t know anyone than can bring the business and technology tribes together in such an illuminating and entertaining way as Joe.”
Ray Le Maistre
Editor-in-Chief, Light Reading
"Very few people understand information technology—much less know how to convey that knowledge—the way Joe Weinman does. He argues that IT is far from irrelevant or just a source of cost savings; it can mean smoother operations, better information, higher quality, better customer experiences, and greater profitability."
Barb Darrow
Fortune
"If you love these things, go straight to the source: Cloudonomics, a blog written by Joe Weinman full of advanced statistical and economic ideas...Weinman's day job is with HP and he really does this stuff for fun."
Tim Phillips
The Register
“In Digital Disciplines, Joe Weinman expertly discusses classic management models through a lens of disruptive technology.
Meticulously researched, well-argued and witty, this book will be compelling for business executives,
academics and anyone who wants to understand how technology is transforming the economy and the world."
Mike Dover
Co-author, Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace
"A fantastic emcee"
Gigaom
"This book is an excellent guide for people to understand key issues in a wide range of disciplines including the Cloud, Big Data Analytics, Mobility and Social Networking. It offers a well written, comprehensive view of the issues business people will face in a world gone digital. It behooves business leaders to understand all the issues raised in Digital Disciplines as they develop and implement strategies in today's digital world. It is a must-read for all business people who are or aspire to be in the C-suite!"
V.S. "Gopi" Gopinath
Executive Vice President, XtremeData and Former President and COO, Enterprise Business, Reliance Communications
"Anyone even considering entering this industry will be years behind not having read Cloudonomics. I couldn't stop reading it as I found myself saying, 'Yes! Exactly!' every other page."
Chuck Price
President and CEO, Ajubeo
former VP, Technology, TD Ameritrade and Fiserv
"Cloudonomics is an exceptional book for IT professionals to understand how large-scale web companies can transform their organization using public, private, and hybrid cloud computing. The book underscores one central point—being flexible with cloud computing can drive your business."
Allan Leinwand
Chief Technology Officer-Infrastructure, Zynga
"Joe Weinman is one of the foremost thinkers in Cloud Computing. He has captured a topic of fierce complexity and expressed it with elegant prose and simple, powerful, and compelling mathematical rigor. Weinman delivers his arguments with a clarity and logic that is unassailable. Cloudonomics should be required reading for every enterprise CIO seeking a way through the clutter and hype of vendors' cloud solutions, and looking for a set of crystal clear, mathematically grounded and meticulously presented arguments that show the way through the morass of cloud computing."
Simon Crosby, PhD
CTO, Bromium, Inc.
"Cloudonomics is a seminal work on cloud based on an axiomatic mathematical theory, and not on popular opinions and baseless assumptions. Based on rigorous quantitative analysis, the book is amazingly simple to read with real world examples in a lucid language that will resonate with both the technical and business professional. This book is a must read for every professional interested in Cloud, and is an invaluable reference for any advanced course on Cloud Computing."
Ravi Rajagopal
Vice President, Cloud Strategy & Solutions, CA Technologies; Adjunct Professor, New York University
"Weinman delivers on his goal to provide a seminal and timeless overview of cloud computing. Cloudonomics is not an arcane mathematical discussion on economic theory. It's a fascinating overview of a technology revolution that's quite enjoyable to read, thanks to deep comparisons to events throughout human history and a balanced representation of many competing viewpoints."
John Keagy
Founder, Chairman, and CEO, GoGrid
"The cloud is redefining how technology is being used for businesses. Cloudonomics is a book that will help you understand the economics and importance of this change and what it means for your industry."
Om Malik
Founder, GigaOM & Structure: the Cloud Computing conference
"The undisputed leader in the field."
Rackspace
A "Top Ten Cloud Computing Leader"
TechTarget
"One of the most visible telco cloud evangelists."
TelecomTV
"Undoubtedly one of the keenest cloud evangelists you could ever meet."
Light Reading
A "serial deep thinker" and "cloud brainiac."
SearchCloudComputing and The Daily Cloud
"Brings instant credibility" and "has long been at the forefront of cloud computing thought leadership."